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Joseph Cartegena p/k/a Fat Joe was raised in the South Bronx in NYC. Through sheer determination and incredible lyrical skill, Joe built up an impressive fan base by embracing his Hispanic heritage. He gave the Urban/Latin youth a role model they could relate to. Joe’s 1993 debut album Represent spawned his first #1 Billboard Rap Single, “Flow Joe.” By the late ‘90s Fat Joe signed a multiyear recording contract with Atlantic Records and opened the first Hip Hop fashion line called FJ560. Joe’s 1998 release for Atlantic, Don Cartegena featured cameo appearances by the likes of Puff Daddy, Nas, Raekwon and Big Pun, and was certified Gold. In 2001, Joe released Jealous Ones Still Envy (J.O.S.E.), which included contributions by Ludacris and R. Kelly and went on to be certified Platinum. Joe represents a select group of Rap Icons to have released 10 albums or more. Currently, Joe is in the studio working on his 11th full length album.
Former 80’s B-Boy and current CEO, artist, and producer, Tony Touch (aka Tony Toca) continues to be a force to be reckoned with. An icon in Hip Hop and in the Urban Hispanic genre, Tony Touch is a true innovator who has revolutionized the DJ game time and again. From his legendary mixtapes, to his skills on the 1s and 2s, he has become one of Hip Hop’s most recognized DJs. He recently dropped his seventh commercial release, “The Piece Maker 3… Return of the 50 MCs,” and can be heard weekly during “Toca Tuesdays” on Shade 45, Eminem’s SIRIUS XM Satellite Radio Channel.